2013 Ford Fusion Reveal at 2012 NAIAS in Detroit

Posted in ford on January 8th, 2012 by scott – Be the first to comment

2013 Ford Fusion Grill

The look of the new Ford Fusion will not just surprise you, it will shape the entire future of the US automotive market, just like that.

New Ford Fusion Brings More Technology, Expected Triple Crown of Best-in-Class GasHybridPlug-In Efficiency

2013 Ford Fusion

  • New Ford Fusion is the first sedan to offer gasoline, hybrid and plug-in hybrid powertrains, each with expected top fuel economy, underscoring Ford’s commitment to give customers the power of choice
  • With seven must-have technologies, including a Lane Keeping System, adaptive cruise control, active park assist and MyFord Touch®, the all-new Ford Fusion shows how Ford is delivering features customers truly want and value
  • Customers can choose from Fusion’s widest-ever portfolio of fuel-efficient powertrains including EcoBoost™, hybrid and plug-in hybrid engines; automatic and manual transmission offerings; and auto start stop technology
  • Revealed in North America as the midsize Fusion sedan, this all-new car signals the next-generation Ford Mondeo for world markets

DETROIT, Jan. 9, 2012 – Ford’s all-new Fusion brings alive the next generation of more expressive vehicles from Ford and is the first sedan to offer gasoline, hybrid and plug-in hybrid versions – each expected to deliver top fuel economy and an engaging driving experience.

Featuring a sleek silhouette and fresh face, the all-new Fusion is the latest in a series of vehicles from Ford – following the 2011 Fiesta subcompact and 2012 Focus small cars – developed to satisfy customers everywhere who want leading fuel efficiency, helpful technologies and game-changing looks.

“Our vision for Fusion was clear – deliver the very best of what One Ford stands for,” said Derrick Kuzak, group vice president of Global Product Development. “We brought our global teams together around a blank slate with the charge to develop a midsize car with groundbreaking design and jaw-dropping fuel economy – one that featured technologies to help make our customers safer and better drivers. This car is the result.”

Fusion is revealed in North America in S, SE and range-topping Titanium series and points to the next Ford Mondeo for world markets.

For more information on the importance of the midsize car market, please follow this link: http://youtu.be/7C2ipp5A7gQ.

Triple-crown fuel efficiency

[tubepress video="KaY_2BIdoxg" embeddedWidth="480"]

The new Fusion is expected to deliver best-in-class fuel economy across customers’ choice of gasoline, hybrid and plug-in hybrid sub-segments, following through with the commitment by Ford to be the fuel-efficiency leader – or among the leaders – with each new model brought to market.

Fusion brings the broadest selection of fuel-efficient powertrains in the midsize car segment. It offers hybrid and plug-in hybrid alternatives, a pair of EcoBoost™ four-cylinder engines, a normally aspirated four-cylinder engine, an automatic start stop system to shut off the engine at stationary idle, front-wheel drive and all-wheel drive applications, and a choice between automatic and manually shifted six-speed transmissions.

The 1.6-liter EcoBoost is expected to deliver best-in-class four-cylinder non-hybrid fuel efficiency of 26 mpg in the city and 37 mpg on the highway. The 2.0-liter EcoBoost engine – paired with a paddle-shifted six-speed SelectShift Automatic™ transmission, available 19-inch wheels and tires, and all-wheel drive with the ability to send additional torque to the rear – is the Fusion performance option.

2013 Ford Fusion Hybrid

2013 Ford Fusion Hybrid

2013 Ford Fusion Hybrid: The all-new Ford Fusion Hybrid sedan is expected to deliver at least 47 mpg highway and travel up to 62 mph on full electric power.

The Fusion Hybrid – 2010 North American Car of the Year – continues to innovate and evolve with all-new lithium-ion batteries that save weight and generate more power than previous nickel-metal hydride batteries, while raising maximum speed under electric-only power from 47 mph to 62 mph.

Fusion Hybrid also features an all-new 2.0-liter Atkinson-cycle four-cylinder gasoline engine, significantly downsized from the previous 2.5-liter unit while maintaining performance standards. This innovative powertrain is anticipated to deliver best-in-class fuel economy of 47 mpg in city driving and 44 mpg on the highway.

Fusion Hybrid fuel economy stands to outperform the 2012 Toyota Camry Hybrid by 4 mpg city and 5 mpg highway and the 2011 Hyundai Sonata Hybrid by 12 mpg and 4 mpg, respectively.

2013 Ford Fusion Energi

2013 Ford Fusion Energi

2013 Ford Fusion Energi: The all-new Fusion Energi plug-in hybrid will deliver more than 100 MPGe, a miles-per-gallon equivalency metric. (01/09/12)

Topping the fuel-efficiency ladder is the Fusion Energi plug-in hybrid, aiming to be the most fuel-efficient midsize car in the world. Arriving this fall, Fusion Energi is anticipated to deliver more than 100 MPGe, a mile per gallon equivalency metric for electrified vehicles.

This is 8 MPGe more than the Chevrolet Volt and 13 MPGe more than the projected efficiency of the Toyota Prius plug-in hybrid model.

The next-generation Fusion 1.6-liter is the first automatic-transmission Ford product offered with an automatic start stop system. It shuts off engine power smoothly when the car is stopped and seamlessly restarts as the driver releases the brake pedal, helping Fusion to reduce fuel consumption and emissions by approximately 3.5 percent.

Fusion looks out for youFord Fusion Technology

The all-new Fusion offers an unprecedented portfolio of driver assistance and convenience technologies based on sensors, cameras and radar that enable the car to see and respond.

Fusion can help drivers maintain proper lane position, adjust vehicle speed to changing traffic conditions, identify suitable parking spaces and help park, even aiding drivers backing out of parking space where visibility is obstructed. Specific technologies include:

Lane Keeping System: This class-exclusive technology consists of three elements to help a driver maintain proper lane position. Using a small, forward-facing camera behind the inside rearview mirror, the system “looks” down the road, monitoring lane lines to determine that the car is on course. The system will alert a driver if drowsiness or erratic lane-keeping is detected. The second element warns a driver with a steering wheel vibration if the Fusion drifts too close to lane markings. Finally, lane keeping aid will actually apply pressure on the steering to help bring the car back into proper lane position

Adaptive cruise control: Using forward-looking radar, this system “looks” down the road when activated, slowing the Fusion when slower traffic is detected ahead. Adaptive cruise control enables collision warning with brake support to help slow the car if the potential of a crash is detected

Active park assist: Employing sensors, this technology can identify a suitable parallel parking space, calculate the trajectory and steer the car to properly position it within the spot. All a driver need do is operate accelerator and brake pedals

Blind Spot Information System (BLIS®) with cross-traffic alert: Sensors in both Fusion rear quarter-panels are able to detect traffic in a driver’s blind spot, providing both audible and visual warnings if traffic – unseen by the driver – is detected. BLIS technology enables cross-traffic alert, warning the driver of oncoming traffic when backing out of a parking space with obstructed views, such as between two large vans

The power of voice

The all-new Fusion offers the latest iteration of Ford’s award-winning, industry-exclusive SYNC® communications and entertainment system, which enables voice-activated communication through a driver’s mobile phone and interaction with the car’s audio system.

Fusion also offers the latest version of MyFord Touch®, allowing a driver to interact with vehicle systems through voice control, a touch screen tap or a conventional button.

Both SYNC and MyFord Touch – powered by SYNC – help reduce the potential for driver distraction through voice-controlled functionality, allowing drivers to keep hands on the wheel and eyes on the road.

Different, by design

“The previous Fusion was an easy purchase for a customer to rationalize,” said Chris Hamilton, chief exterior designer for the next-generation model. “Our design goal for the new car was to give the mainstream sedan buyer a top-drawer visual experience, adding some emotional appeal to an already sensible choice.”

These five elements provided direction for the design team behind the all-new Fusion:

Silhouette innovation: Fusion’s sleek profile sets it apart from the powertrain/cabin/trunk “three-box” designs synonymous with midsize sedans

Perceived efficiency: Fusion character lines sweeping to the rear and thin roof pillars suggest the car is nimble and light on its feet

Refined surface language: Fusion demonstrates that a tasteful, well-executed design does not require add-ons or visual clutter

Technical graphics: Fusion’s functional design elements such as headlamps, LED taillamps and polished exhaust tips communicate enhanced technological capability

New face: Fusion signals the next evolution in Ford global design language for midsize cars and smaller
Inside, the new Fusion offers a sporty, driver-oriented environment with next-generation seating that brings expanded functionality. A higher center console supports the driver-centric theme and yields clever storage for items a driver wants to keep handy.

Additional passenger space was designed-in by moving the instrument panel toward the windshield, contributing to the cabin’s airy, open environment. Thinner, lighter frames support the comfortable next-generation seats trimmed with fabric using recycled sustainable yarns.

Craftsmanship plus dynamics equals feel

2013 Ford Fusion Hybrid Interior

2013 Ford Fusion Hybrid: Now equipped with a smaller lithium-ion battery pack, the Ford Fusion Hybrid features folding rear seatback pass-through to the cargo area. (01/09/12)

Fusion design delivers on the promise of high visual quality, with improved materials, elevated levels of craftsmanship and attention to detail.

Interior surfaces are softer to the touch and interior and exterior gaps are minimized, while extra care has been taken to upholster or cover each edge and every surface a customer can touch. When the trunk lid is opened, for example, a spring-loaded cover automatically conceals the trunk latch hardware.

“The holistic goal of our craftsmanship process is to see that Fusion not only delivers a superior visual experience but also feels like quality to the customer,” said Adrian Whittle, Fusion chief engineer.

Key contributors to how the Fusion feelsare the ride and handling components that maximize vehicle dynamics.

“This really is a driver’s car,” said John Jraiche, program manager. “Fusion is even more fun to drive with specially tuned electric power-assisted steering (EPAS), a MacPherson strut front suspension and an all-new premium-level multilink rear suspension – comparable to Audi and BMW configurations.”

Careful tuning by Ford’s vehicle handling and ride team has yielded a Fusion with a dynamic character that will please a well-seasoned enthusiast while increasing the confidence level of less-experienced drivers.

Fusion interior quiet reaches a new level with acoustic underbody shields and weight-saving sound-absorption material; both minimize road and powertrain noise while boosting aerodynamic efficiency to help save fuel. The all-new model adds content such as a full-perimeter hood seal to be among the midsize sedan segment leaders in giving drivers a quiet ride.

Fusion Hybrid and Fusion Energi models also are equipped with active noise control. This feature uses the audio system to mitigate extraneous road noise while enhancing powertrain sounds.

Strength and safety

Fusion is designed with customer safety in mind. Engineers increased its body strength by 10 percent, using more high-strength steels such as boron, and added dual first-row knee airbags and adaptive front airbags that vent and tether to conform to a specific occupant’s size, position and seatbelt usage.

The Fusion safety team targeted top-of-the-line ratings in each public domain safety benchmark, including National Highway Traffic Safety Administration ratings, the Insurance Institute for Highway Safety Top Safety Pick and top ratings in world markets where the car will be sold.

The most prominent example is Fusion’s front-end architecture, as the same car must face simultaneous – and seemingly conflictive – standards across regions. The car’s front end is equipped to meet head-on and offset barrier standards for North America while still conforming to European standards for pedestrian protection – thanks to hours of computer modeling and 180 validating crash tests.

Fusion will be produced at Ford’s Hermosillo, Mexico, manufacturing facility, soon adding production at AutoAlliance International Plant in Flat Rock, Mich. The car will appear in Ford showrooms in North America and South America later this year. Mondeo will be introduced next year in Asia and Europe.

[source: Acton Ford Blog]

Prevent Damage From Insufficient Oil Levels

Posted in cars on May 20th, 2011 by scott – Be the first to comment

As a rule of thumb, the normal car has to have a complete change of the engine oil every 3,000 to 4,000 miles. But just to be totally sure, you should refer to your manufacturer’s handbook, or consult the service center that has the best knowledge of and most extensive experience in dealing with the make of your car. Oil, obviously, is important to the car, so do not let this be the source of car problems!

What happens to your engine when there’s not enough engine oil, or it just gets very old?

Engine oil is so essential in keeping the working parts lubed up and protected. Without enough oil, metal will over heat and the engine will run extremely hot. A domino effect may then follow, with the car actually drawing more fuel up to try and keep itself cool. If the situation continues you will have the more serious problem of having the metal parts of the engine actually start to expand under the severe heat.

At this point, the damage is already going to cost money. Allowing it to continue will mean the metals will most likely begin to twist out of shape, and then react against other parts of the working engine. This results in the engine beginning to seize up, repairing which is going to cost a fortune. In some cases, it’s not even worth it to try and go for a repair. (Just buy a new car instead.)

Another problem with leaving the engine short of oil is that small puddles of oil will start to appear under the car. Nothing serious at first, but they will get worse as time goes on. This is like an early alarm system, and will need investigation as soon as the oil leaks are noticed.

Why change engine oil?

One of the reasons engine oil has to be changed is because it has a limited life within the car. It loses integrity and carbonizes. As a result, the carbon will clog up the oil pickup screen, and this will cause less oil to flow around the car and further increase mechanical frictions.

Those same carbon deposits come through the engine ventilation system and will undoubtedly cause further damage to the throttle, which in turn will cause very rough idling. The car is still sufficiently self-compensating to try and keep going, but if you see this warning sign, make sure you do something immediately.

Ensuring that the car undergoes the required regular oil change will help you save a considerable amount of money and time from unnecessary breakdowns and repairs. Remember, too, that when the car is off the road for repair, an alternative method of transport is required. (Which, of course, means further incidental costs.)

So don’t skip or ignore this simple service requirement. To determine when it’s time to change engine oil, just look at the color. Engine oil should not be black; it’s more like a light, transparent, tan color. Black indicates that it has passed its effective life, and that it needs changing immediately.

Author Bio: John Grant is a British entrepreneur and freelance writer. He spends his time exploring the wonders of science and engineering, and is passionate in particular about automotive care - including the importance of having the oil change - and preventative maintenance.

5 Cars Your Mother Wont Like

Posted in cars on May 11th, 2011 by Guest Author – Be the first to comment
first car

If Mom Had Her Choice You'd Get A Wagon

Source: Martin Wehrle on Flickr

Mothers can be notoriously outspoken on the choice of their children’s cars. They have a million different opinions on how to buy a car, when to buy a car, how much to spend on a car and what kind of car to buy. read more »

Recycle Your Old Car - Donate To Charity - Reduce CO2 Emissions

Posted in donating cars on May 3rd, 2011 by Guest Author – Be the first to comment

Donating A Car To Charity

In terms of environmental impact on the world, cars produce Co2 emissions and other by-products during the manufacturing process. My car has 120,000 miles, another 118,897 miles and we would have done the average distance to the moon! I’d hate to actually work out my carbon footprint over this period and the amount of money I’ve spent on car repairs and fuel (which is a whole other guest post I feel, fuel prices!) read more »

Classic Motors VS Hyped-Up Super Cars

Posted in Car Technology on April 20th, 2011 by Guest Author – Be the first to comment

Ford Mustang Shelby GT500 1967 vs. Ford Mustang Shelby 2011

When the Ford Mustang was launched it caused such a stir that it defined an era. read more »

2011 Cars With The Best Gas Mileage

Posted in Fuel on April 17th, 2011 by Guest Author – Be the first to comment

With the current state of the economy and an increase in gas prices people are constantly worrying about how far they can travel on a tank of gas. The ideal way to save money on gas is by traveling in an affordable gas mileage car. If you are looking to purchase a new car consider these models. read more »

Aftermarket Air Conditioning

Posted in DIY [Do-It-Yourself] on April 6th, 2011 by scott – Be the first to comment

Aftermarket Air Conditioning

funny car photos - I'm Not Sure That Was Cheaper
see more That Will Buff Out

Can you imagine trying to park in a narrow parking space with this?

This is what happens when replacing an entire A/C system is cost prohibited.

All it takes is a pin sized hole in the system to ruin the entire air-conditioning system.

If you’ve never fully replaced your A/C on a vehicle, trust me its not something fun or cheap.

Aftermarket air-conditioning or OEM factory replacement

It is not uncommon to have an estimate well over $1000 for entire AC system factory replacement.

On the other hand, buying aftermarket AC parts is not far behind in price.

You have to buy the lines, the compressor, evaporator, and possibly a condensor. Then if you are installing it yourself you will need gauges and an a/c vacuum to get all the moisture out before you recharge it with freon.

One thing to consider if you’re going to replace it yourself is to find a shop that can reclaim your Freon meaning they will extract it from the system because it is illegal to vent it into the atmosphere. Then when you have finished the job you can go back and get the system filled up or recharged and they’ll only charge of the difference in Freon.

However, if you have the equipment, the time, and a good source for parts you might be able to save yourself several hundred dollars.

Aftermarket air-conditioning systems for DIY electric vehicles are starting to become available. The challenge these people have has been the significant amount of power required to run AC. Fortunately, solutions are starting to look better and better like a completely packaged air-conditioning system for $450.

There are some good detailed steps for AC system replacement such as this one here that outlines the AC procedure for BMW owners with cars built in the 90s. Even though this information is BMW specific, it gives you an idea of what’s involved when you start evaluating your decision on what to do about your air-conditioning.

How to Drive in the Snow

Posted in driving, snow on March 25th, 2011 by scott – Be the first to comment

Driving in the snow differs greatly from driving on a road in normal weather conditions - you don’t have to deal with situations like skidding on black ice or losing control of your steering due to driving through too much snow. If someone who lacks experience driving in snow becomes involved in a situation that is about to turn into an accident, they may find themselves doing something called target fixation. Target fixation occurs when someone focuses on the bad thing about to happen and despairs over it rather than attempting to resolve the situation or mitigate the damage. It’s basically turning into a deer in the headlights rather than trying to problem solve.

Remain Calm At All Times

Many an accident has resulted from a person freezing up rather than acting thoughtfully. Luckily, with a bit of training and guidance it’s possible to overcome this target fixation and become a better driver. Here are some tips on how to drive in the snow in order to prevent accidents or react properly to situations that could lead to accidents.

During the winter season, you should always make sure you have the proper equipment for your car. Snow tires are always an excellent idea. If you live in a place where there’s a lot of snow, or if you know you will need to do some driving through mountainous regions with heavy snowfall, make sure you have snow tires or chains.

Slow and Steady Wins the Race

One really easy way to get into an accident is to driver faster than is appropriate for the weather conditions. The speed limit might be 65 miles per hour, but if it’s snowing, you need to slow down because the roads become slippery and no matter how decked out your car is with the latest snow gear, once you start skidding they may not help you. Driving too fast in bad weather conditions is also an excellent way to get yourself a ticket.

You should especially make sure to slow down when making turns. Before you start to make the turn, apply your brakes smoothly. Going around the corner at full speed may work when the road is dry, but when there’s snow on the ground it’s really easy to lose control.

Don’t Tailgate!

Try to stay as far away from others cars as possible if it’s snowing hard or the road is particularly slushy. Instead of keeping one or two car lengths between you and the car in front of you, for every ten miles per hour keep four car lengths between you. That means if you’re traveling at thirty miles per hour there should be a distance of twelve cars between you and the car ahead. You may find this annoying, but if you go into a skid you’ll be happy that you kept such a big distance since it will give you more time to slow down. If possible, position your car so that there are no cars on either side of you.

Trevor Stuart is from Complete Insurance. Click here if you’d like to find out more about auto insurance from his website.

zAutos - 10,000 Free Car Research Guides - New Car Reviews

Posted in Auto Industry, Car Technology, DIY [Do-It-Yourself], ads on March 24th, 2011 by scott – Be the first to comment
zAutos-Car-Research-Guides

zAutos has 10,000 Car Research Brochures

zAutos is a consumer website for researching and collecting car research information.

zAutos.com has put together over 10,000 car ebrochures which include automotive digital photos, car video, and interactive media for new car buyers to access when shopping for a car.

The use of car reviews by car buyers is nothing new, but the approach zautos has taken with the format, usability, and high quality content offers something that none of the other rating sites do - a simple and clean user interface.

Car Reviews and Research Websites

zAutos is up against sites like kbb.com and edmunds.com which offer car reviews and information but not without a heavy dose of advertising or other forms of lead submission tactics.

The smaller sites have a tough time attracting visitors who may use search engines to discover information since they typically can’t rank as high.

The good news is that Google continues to adjust its ranking algorithms in favor of sites with the highest quality content so in order to beat the big boys you gotta have better content.

Buyers Seek Extensive Detail in New Car Research Materials

The web continues to push traditional media aside.

The older methods of running newspaper and television ads as an effective means to market directly to specific demographics is far less accurate than online marketing.

Online you can develop the car specific ads, select relevant web placement and measure results within an hour of the ad going live.

A newspaper requires thousands of upfront investment without as much tracking capability.

Today’s web savvy users demand high quality and unique content that speaks directly to their needs.

The Best Way To Buy A Car Today

This may be somewhat dependent on the model, price and purpose but generally speaking here is some things users will definitely respond to.

1. Dealership - Provide local and relevant information on a dealer blog for customers to learn various features, options, and engage in commentary about cars they may be interested in.

2. Reviews - Aside from car reviews, the dealerships themselves will need to be proactive in monitoring and responding to customer reviews of the buying experience.

3. High Quality Media - Use only high quality car photos, videos, and interactive manuals to give customers the most accurate virtual experience of the vehicles.

The zAutos website covers vehicles made from 2009 to 2012, so if you are in the market for a car and want to look at some quality reference materials check out zAutos.

New Hennessey Camaro Sounds Appropriate For 602 HP

Posted in Camaro, Fix Your Car on March 7th, 2011 by scott – Be the first to comment

Well this wasn’t hard to see coming, 602 horsepower from adding a supercharger, and a calibration gets Hennessey’s Camaro package dialed in along with your undivided attention at WOT.

I’ve always thought 600 hp is a good limit for keeping streetability, any more and you’ll be sending your tweets with #tigerblood while waving a machete at anyone who tries to get the jump.

There’s something to be said about having the power, but at the same time not feeling the need to improve on your 60′ times at every stoplight you hit. And the cops aren’t letting you off with statements like “I have one speed…….GO”.

The new Camaro’s are coming with some real high performance, like the ZL1 that’s rated at 550 but I bet you’d see 600 from that one too without even turning a wrench.

Detroit Car Collection - Bubble Cars Tucked Away In Undisclosed Location

Posted in Auto Industry on February 21st, 2011 by scott – Be the first to comment

The city of Detroit is rich in history, especially when it comes to cars.  This collection has been tucked away unbeknownst to the world of their existence and whereabouts.

A tremendous amount of history sits quietly in a warehouse somewhere in Detroit, being cared for and kept far away from danger and places that wouldn’t appreciate the story they tell.

Detroit is a place that many consider abandoned and its stories like this that show a city rich with history.

The people who care for these cars know the stories, as if the cars lived vicariously through their owners, and now contain the dreams and passions of many important leaders.

These were their cars.

Cars can tell a story.

They live forever.

[source: Detnews]

Rise and Fall of the Auto Industry - Richard Feldman

Posted in detroit on February 6th, 2011 by scott – 1 Comment

Richard Feldman recounts the history of the Auto Industry, in Detroit - Interview.

1/3 of the city is now vacant land.

The tour takes you into the areas where factories once stood, where dreams of Americans - middle class, honest, working class families, had nothing but a great future ahead

I think its important that everyone who saw and appreciated the Chrysler Ad, also see what has happened and why.

The video certainly doesn’t contain every detail about it, but it’s people like Richard Feldman who talk about the history and also about the future of rebuilding, not only Detroit - but the country.

Detroit is just the foundation, and until we rebuild the Motor City - the rest of the country will follow what you see in the video..

Chrysler Brand Launches New Marketing and Advertising Campaign

Posted in Chrysler on February 6th, 2011 by scott – Be the first to comment

  • Detroit superstar, Eminem, featured in Chrysler Brand’s advertising kick-off
  • New ad, ‘Born of Fire’ aired during third quarter of Super Bowl on Fox Broadcasting Co.
  • Chrysler brand unveils new tagline, ‘Imported from Detroit’
  • New ad represents the start of the Chrysler brand’s rejuvenation of its entire product lineup
February 6, 2011 , Auburn Hills, Mich. -While many sponsors revealed their advertising plans for Sunday’s Super Bowl, the Chrysler brand remained tight lipped to create a stronger impact for the reveal of their new marketing and advertising campaign featuring famous Detroiter, Eminem. The brand’s new spot, “Born of Fire,” features the all-new 2011 Chrysler 200 and reveals the brand’s new tagline, “Imported from Detroit.”

“Super Bowl advertising is about making a statement and capturing the attention of the audience,” said Olivier Francois, President and CEO, Chrysler Brand and Lead Executive for Marketing, Chrysler Group LLC.”‘Born of Fire’ is designed to generate conversation about the brand and the new 2011 Chrysler 200. The spot reflects where the brand is headed and pays tribute to our industrial roots.”

The two-minute spot, a Super Bowl first, reveals the new tagline for the brand, “Imported from Detroit.” The entire commercial was shot in the city of Detroit using a local cast and crew members.

“The new tagline was created to convey the message that one does not have to cross an ocean to obtain luxury, it’s available right here,” Francois said.

The Chrysler brand chose internationally known Detroiter, Eminem and his song “Lose Yourself” because the lyrics tell us we all have the ability to do anything we set our mind to and that failure is not an option.

“The Chrysler brand, the company and its employees have adopted the principle that failure is not an option,” said Francois.

The Chrysler brand kicks off its marketing and advertising campaign this month. The campaign highlights the rejuvenation of the entire product lineup, which includes the new, redesigned and repackaged 2011 200 sedan and 200 convertible, the highly anticipated Chrysler 300 sedan and the innovative Chrysler Town & Country minivan.

Chrysler Group LLC’s 16 all-new or significantly-refreshed models, representing 75 percent of its nameplates, are arriving in dealerships in volume.

About the Chrysler Brand
The Chrysler brand has delighted customers with distinctive designs, craftsmanship, intuitive innovation and technology – all at an extraordinary value – since the company was founded in 1925.

Whether it is the groundbreaking, bold design of the Chrysler 300, the “family room on wheels” functionality of the Chrysler Town & Country or the sleek elegant styling of the new 200 mid-size sedan, Chrysler brand vehicles reward the passion, creativity and sense of accomplishment of its owners. Beyond just exceptionally designed vehicles, the Chrysler brand has incorporated thoughtful features into all of its products, such as the Stow ‘n Go® seating and storage system on the Chrysler Town & Country, the fuel-saving Multi-Displacement System (MDS) in the Chrysler 300 and Uconnect phone utilizing Bluetooth technology and voice command on the Chrysler 200.

The Chrysler brand is experiencing a rejuvenation and product is at the heart of it, replacing its full lineup with either all-new or significantly improved vehicles for 2011. The recently introduced new Chrysler Town & Country minivan and Chrysler 200 sedan showcase the brand’s “design with purpose” that will be evident with the-soon-to-be-released all-new, next generation Chrysler 300 and the new Chrysler 200 convertible.

The 2010 Chrysler Town & Country, the best-selling minivan in the United States in 2010, continues to set the standard for the best vehicle to move people and things without sacrificing style. Through the years, Chrysler has introduced 75 minivan-first features. The redesigned 2011 Town & Country offers more than 40 standard safety features including Blind Spot Monitoring and Rear Cross Path detection. Well-equipped and achieving and EPA estimated 17 mpg city and 25 mpg highway, the Town & Country exemplifies elegant design and purposeful features that make the time on the road enjoyable for both driver and passengers.

The Chrysler brand’s succession of innovative product introductions continues to solidify the brand’s standing as the leader in design, engineering and value. The premium for the Chrysler brand is in the product, not the price.

[source: Chrysler Media]

Chrysler’s Facebook Page:  http://www.facebook.com/Chrysler

Eminem Chrysler Superbowl Commercial! - Detroit Motor City is Back!

Posted in ads on February 6th, 2011 by scott – 1 Comment
I gotta question for ya?

What does this city know about Luxury? huh?

What does a town thats been to hell and back know about the finer things in life?

Well I’ll Tell ya, More Than Most.

Ya See its the hottest fires that make the hardest steel.

Add hard work and conviction and the know how that runs generations deep in every last one of us. Thats who we are, thats our story.

Now it’s probably not the one you’ve been reading in papers, the one being written by folks who’ve never even been here - don’t know what were capable of.
Because when it comes to luxury, its as much about where its from - as who its for.

Now we’re from America, but this isn’t new york city, or the windy city, or sin city, and we’re certainly no ones emerald city.

Eminem - 1:45 - This is the Motor City - and This is What We Do.

Voiceover - Kevin Yon - http://www.kevinyon.com

This was an awesome commercial - Detroit is back - Best Superbowl Ad Ever!

Chrysler’s Facebook Page Getting Tons of Activity!
Chrysler Eminem Superbowl Ad Facebook

The Chrysler Superbowl Video was entirely filmed in Detroit :

Olivier Francois, President and CEO said:

The two-minute spot, a Super Bowl first, reveals the new tagline for the brand, “Imported from Detroit.” The entire commercial was shot in the city of Detroit using a local cast and crew members.

“The new tagline was created to convey the message that one does not have to cross an ocean to obtain luxury, it’s available right here,” Francois said.  [read more]

“Al’s Chevrolet” - Super Bowl Ad | Chevy Runs Deep

Posted in ads on February 6th, 2011 by scott – Be the first to comment

The Chevy Camaro Ad Featuring the Transformer “BumbleBee” is back and marks a big turnaround for GM!

Check out all the Chevy Super Bowl Ads at Chevrolet.com