Eminem Chrysler Superbowl Commercial! - Detroit Motor City is Back!

I gotta question for ya?

What does this city know about Luxury? huh?

What does a town thats been to hell and back know about the finer things in life?

Well I’ll Tell ya, More Than Most.

Ya See its the hottest fires that make the hardest steel.

Add hard work and conviction and the know how that runs generations deep in every last one of us. Thats who we are, thats our story.

Now it’s probably not the one you’ve been reading in papers, the one being written by folks who’ve never even been here - don’t know what were capable of.
Because when it comes to luxury, its as much about where its from - as who its for.

Now we’re from America, but this isn’t new york city, or the windy city, or sin city, and we’re certainly no ones emerald city.

Eminem - 1:45 - This is the Motor City - and This is What We Do.

Voiceover - Kevin Yon - http://www.kevinyon.com

This was an awesome commercial - Detroit is back - Best Superbowl Ad Ever!

Chrysler’s Facebook Page Getting Tons of Activity!
Chrysler Eminem Superbowl Ad Facebook

The Chrysler Superbowl Video was entirely filmed in Detroit :

Olivier Francois, President and CEO said:

The two-minute spot, a Super Bowl first, reveals the new tagline for the brand, “Imported from Detroit.” The entire commercial was shot in the city of Detroit using a local cast and crew members.

“The new tagline was created to convey the message that one does not have to cross an ocean to obtain luxury, it’s available right here,” Francois said.  [read more]

One Comment

  1. scott said:

    This was the best ad on so many levels - Nice Job by Eminem and Chrysler.

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