Fixing Cars

Dealer blogging 101 - Writing automotive content for car dealer sites. SEO focused content will drive traffic. Landing pages will generate leads.

Content is King. Getting a blog is priority #1 for dealers right now. If it wasn’t in the budget for 2009, it might be worth giving it a shot in 2010.

Good blogging and SEO means drilling down to the core. Long winded paragraphs are skipped, people want information fast. In a matter of seconds, eyes scan a page. If SEO is of interest to them, only talk about SEO. Don’t stray off topic, stick to a simple message, provide quick value and they’ll be back.

But there is a prerequisite for a blog, the content strategy. Nobody wants to see the last post was from August of 2009 when its November. You can hire TuneyFish as your Content Provider , we’ll turbocharge your blog and get you off to a great start.

Find out what others are saying about blogs for dealers -

Car Dealer Social Media Basics: Blogging

Where should car dealers host a blog?

10 Basic Tips for Dealers To Consider:

Tip #1 - Don’t let your blog go 2 weeks without a new post.

Tip #2 - Read other dealer blogs, comment, subscribe, etc.

Tip #3 - Break up the posts, a single topic per post.

Tip #4 - Link to other blogs, balance your internal and external links

Tip #5 - Use keywords in your URL

Tip #6 - Allow comments and respond to them

Tip #7 - Link your blog to Twitter, I use Twitterfeed

Tip #8 - Use self-hosted wordpress

Tip #9 - Add a tab in your site navigation to your blog

Tip #10 - Host won’t do wordpress? Find a dealer website provider that will.

Gary Vaynerchuk, who if you don’t know who that is, I feel sorry for you.

First of all, Gary has been a tremendous influence on me and so many others but this morning, the video he did on Small Town Rules, wow. In 2.5 minutes Gary NAILS what’s happening right now and why businesses that want to prevail will learn how to CARE:

Here’s the gist, small towns are where everyone knows everyone’s business. This is what is happening, globally, insanely correct.

Yesterday, I’m driving from dealer to dealer trying to see which ones might want to work with me, and the content services I offer, Content-as-a-service or CAAS.

So first one I stop at, walk in, up to the front desk, ask to speak with the manager. Speaking. Sir, I provide content for dealer websites, new articles, blog posts, videos, etc. Do you have a site that has publishing tools? Nope.

Then the grandstanding commenced, we’re part of the largest dealer network in the US, AutoNation. If they determined we needed content, they would provide it.

Ok, fine. So nothing unique about your dealership is posted on your site then. Silence. Well, I write content that gets into a newsletter, and 10,000 customers get that.

Then one of his sales guys said “you know I tried to get one little blurb added and it was like trying to get a billed passed through Congress“. I literally almost jumped over the counter, gave the guy a hug, fired the manager, and promoted this guy. But I’m not ready to get arrested, yet.

See some of our content on dealer sites:
http://connect.sethwadleyford.com/

http://connect.marcheitzchevy.com/oklahoma/what-to-do-when-your-car-breaks-down/

Eric Miltsch @emiltsch on Twitter - “AuctionDirect Great stuff Scott; so many dealers are in need of this stuff.”
Jason from Fresh Input - “I think the content you are driving and the videos we could help add some value to the dealers and boost up their social image”

Visit TuneyFish for more details about the new service:  http://www.tuneyfish.com/blog/automotive-seo-dealer-website/

Posted via email from DIY Car Repair Blog